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Orchid 0.3 ct. Moissanite Belly Ring White Gold
Swan Dome Moissanite Belly Ring White Gold
Orchid Birthstone Belly Ring
Twilight Pink Moissanite Belly Ring
Twilight Hypnotic Moissanite Belly Ring White Gold
Radiance Floating Moissanite Belly Ring
Angel Dome Yellow Moissanite Belly Ring
Toi et Moi Lemon & Pink Moissanite Belly Ring
Swan Pink Dome Belly Ring Moissanite Belly Ring White Gold
Twilight Sapphire Blue Moissanite Belly Ring White Gold
Toi et Moi Pink & Sapphire Moissanite Belly Ring
Toi et Moi Pink Blue Dome Moissanite Belly Ring
Toi et Moi Sapphire Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
Orchid 0.6 ct. Moissanite Belly Ring
Twilight Lemon Drop Moissanite Belly Ring White Gold
Shop Collections
Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 516 reviewsAs soon as I opened my package and saw the sawn belly ring in person it absolutely took my breath away! Alyssa is super helpful and kind. She helped me pick the right size and it fits absolutely perfectly. I couldn’t be happier!

I’m really impressed with the quality. Alyssa explained the difference between garnet and moissanite to me and I’m definitely glad I went with the moissanite! It is simply stunning!

I got the Swan belly ring and figured I would also get this charm to go with but little did I know this would be my favorite belly ring in my whole collection. It is unbelievably cute and just looks incredible on!

Such stunning and elegant jewellery!
The quality of the work justifies the high price.
It is indeed difficult to choose the right size since everyone has different punctures.
If you know that your puncture is deeper than usual, it is better to buy a belly ring one size larger.
Be sure to contact the store and ask for help with the selection.
I asked to make a ring from white gold but without rhodium plating - the colour of the metal turned out amazing: a mix of yellow and white gold - this is very convenient if you wear the metal of different colours.

Really helps size the bar length you need, and the notch at the top is very helpful too.

Such stunning and elegant jewellery!
The quality of the work justifies the high price.
It is indeed difficult to choose the right size since everyone has different punctures.
If you know that your puncture is deeper than usual, it is better to buy a belly ring one size larger.
Be sure to contact the store and ask for help with the selection.
I asked to make a ring from white gold but without rhodium plating - the colour of the metal turned out amazing: a mix of yellow and white gold - this is very convenient if you wear the metal of different colours.

High quality jewelry with great customer service. So happy I switched to gold jewelry- it definitely helped with my healing.

My second purchase from Jolie. I love the quality, and the customer service is top notch. Last time I made the mistake of purchasing too large of a size. This time I opted for the “concierge service,” and the size suggested was spot on. I'm always super happy with my purchases.

It's a very beautiful piece. I was able to customize the color and order a second top in a different color. It's the most comfortable navel piercing I own and the quality is amazing!

I recently upgraded to a new belly ring, and I couldn't be happier with my choice! It's not only more comfortable than my previous one, but it also has an elegant design that adds a touch of beauty to my look. The materials feel high-quality, and I barely notice it's there throughout the day. The fit is perfect; it doesn’t irritate my skin at all. Overall.
I highly recommend this belly ring to anyone looking for a combination of comfort and aesthetic appeal!.

From the first contact to receiving my belly ring, the customer service was amazing. My belly ring fits perfectly and it is absolutely beautiful.
i originally purchased this beautiful piece of jewelry in a 7mm. when it arrived it was a bit small, and my anatomy made the ring bury in to my belly button. Alyssa assured me she could customize my ring to create the fit i desired. Her customer service was incredible. She re-fitted my ring to flatter the shape of my deep innie belly button. She reccomended i downsize my gem to protect my piercing in her professional opinion; but i insisted to stay with the bigger gem. i Am happy i did, but i greatly appreciate her expert advice. She made me the most perfect custom belly ring in the world. i Love it endlessly. Alyssa's precision and passion for her craft is priceless. you rock💎❤️🔥

Allow more time for delivery to Europe.
However, having received it, its stunning 😍 beautifully made.

The jewelry is absolutely stunning and of exceptional quality. Alyssa was incredibly helpful throughout the entire process. When UPS lost my package, she quickly sent a replacement and ensured I received it in time for my event. She was patient, kind, and took the time to answer all my questions. I truly appreciate her outstanding customer service. Thank you so much, Alyssa!


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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...