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Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
Marry Me Baby Dome Belly Ring White Gold
Pearl Orchid Belly Ring
Eternal Rose Dome Belly Ring
Pearl Drop Charm Yellow & Rose Gold
Marry Me Charm White Gold
Wildflower Dome Belly Ring
Wildflower Charm White Gold
Cherry on Top Ruby Charm White Gold & Platinum
Birthstone Charm White Gold & Platinum
Pearl Drop Charm White Gold
Eternal Rose Charm Yellow & Rose Gold
Eternal Rose Charm White Gold
Lover's Bow Floating Belly Ring
Lover's Bow Charm Yellow & Rose Gold
Marry Me Baby Dome Belly Ring
Lover's Bow Charm White Gold
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 715 reviewsMy navel ring fit perfectly & looks better than I imagined. Will definitely be purchasing more in the future. 10/10
I am very pleased with my ring. It is the perfect length, comfortable, and so sparkly. I appreciated the ability to choose a length that suits my body. The Fitting Guide on the website and Perfect Fit series on TikTok were very helpful.
Alyssa created a custom pear-cut lab diamond belly ring for me, and it turned out absolutely stunning! The craftsmanship, sparkle, and attention to detail are beyond beautiful. I highly recommend Jolie Co. Jewelry. Thank you so much for bringing my vision to life!
This belly piercing exceeded my expectations. The size is exactly what I was hoping for, and the design is stunning—delicate, shiny, and very flattering when worn. It feels comfortable, secure, and really elevates the look. I’m very satisfied with the quality and would definitely purchase from here again.
I have been buying and working with Jolie for probably about a year now. They have ALWAYS been responsive and I know that I never have to worry about quality with them. It started out that I wanted a nice belly button ring that would actually fit my stomach and not look like it was hanging down too far. Jolie was able to make the perfect dimensions to wear my belly button ring and it looks amazing. Not only that, but they gave me advice on which size I needed based on pictures and measurements I sent them. I never had to "guess" about anything. At one point, the ball came unscrewed to my belly ring and I lost it, and they replaced it all immediately for a small fee. Then, I accidentally broke the screw off in the ball from tightening it too much all the time, and again, they replaced the entire ring for a small fee. I really love this place and love the customer service. I feel that they genuinely care about their customers and their satisfaction with the products they sell. Thank you!!!!
Es war alles zu meiner Zufriedenheit.
Lieben Dank 🙋♀️
The most beautiful belly ring, coupled with the most excellent service - I could not recommend more. Alyssa was so helpful in helping me decide the length of my jewelry - we got it to fit perfectly like a science! She was there for all my many questions! Thank you, Alyssa!!!
The PERFECT dangle option for my floating navel!! Customer service was super comprehensive in walking me through proper material and fit. It is lightweight and comfortable for daily wear. Sparkles with every step, would highly recommend for anyone looking for more diverse floating navel jewelry options.
Alyssa was awesome to work with and helped me find the perfect navel ring. I’ve been wearing it daily for several months now with zero issues. Great quality and a simple style I love. I’ll definitely be back!
My navel ring is stunning. It's well made and worth the spend.
I bought this a while ago and took my time before I wrote a review to make sure it was accurate, BEST BELLY JEWLERY ON THE MARKET. Quality for price is amazing, I did buy this almost a year ago prices have gone up a bit mainly for charms, it’s probably because of prices in precious metals and things have gone up. I am so happy with my purchase. BEST CUSTOMER SERVICE EVER! She was super nice and patient with me, answerd all my questions and went out of her way to help me heal my piercing. She is super educated and helped me more than expected.
I’m so impressed!!!! The whole sizing process was sooo easy and helpful! I’m beyond excited about the quality of the belly ring, sizing, and style! Will order again! Highly recommend!
This belly ring turned out even more beautiful in person, the effort in the craftsmanship really shows and the customer was just as wonderful! 10/10
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...





















