The Idea: You're unique

Your navel jewelry is more than an accessory, it's an extension of you.

Should it not fit as if it were made just for you? We’re on a mission to make the experience of personalizing your navel jewelry effortless. Imagine Jolie Co as your go-to digital studio for all things navel piercings and jewelry - no needles, no pressure, all from the comfort of your home.


"As a passionate designer who’s deeply in tune with navel anatomy and piercings, I wanted to combine comfort and style to create fine navel jewelry that is exquisite, lightweight, and effortlessly customizable. I’m all about proper fitting—which is critical to maintaining the health of your navel piercing. I'm moved by the sheer number of piercings that are botched or migrated, often due to a simple lack of understanding and care. Are you ready to join me on a journey to finding your perfect fit?"

Founder of Jolie Co.

Your Digital Piercing Studio

Could the ‘one-size-fits-all’ norm be a compromise you didn't know you were making?

For those yet to discover the exquisite feel of a perfectly fitted navel ring, let us guide you: it's less about fuss and more about the comfort of wearing jewelry tailored to your unique anatomy. And if you’ve experienced it, you know it’s about the subtle finishes that make the jewelry feel as if it were always a part of you.

Piercing Concierge™

Here’s a unique idea: Purchase a navel ring and gain a piercing pal – your jewelry comes with a dedicated team to support you on your piercing journey.

Curious about the Piercing Concierge?

Learn More

High Quality Body Jewelry You Live With

Quality craftsmanship isn't just a promise, it's our essence and mission

We totally obsess over every detail, pouring our heart and soul into every piece. We blend cutting-edge technology and the skill of master artisans with the finest metals and gems to craft jewelry that isn’t just visually stunning but stands the test of time.

Precious Metals

You’re going for the look of jewelry, but your skin lives with the metal.

Ever wonder why solid gold just feels right? It's as if your body knows the timeless secret of gold’s alchemy.  While this is true for jewelry in general, its softness makes it ideal for crafting exquisite lightweight navel rings that not only fit better but feel like it's a part of you.

Stones are everything

What's a piece of jewelry without stones?

It's like a canvas without paint or a song without melody. It's the stones that give it character, energy, and meaning. For navel jewelry, a sophisticated stone adds to the sophisticated you - after all, this jewelry is a part of you.

There's nothing quite like the breathtaking sparkle of a moissanite stone on a belly ring, whether you’re catching the light with just the corner of your eye or gazing straight at it. And there’s so much to say about the beauty, depth and significance of natural semi-precious stones.

For me, the stones are everything.