We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 800 reviewsIt’s so good , the colour or shine doesn’t change for a long time
It’s so comfortable and pretty shine, the best thing i can choose the size🙏🏼💕
I used piercing concierge to get the perfect fit, it looks amazing! Love how dainty it is and the hinge for added charms feels very secure. Very sparkly and Well crafted.
Alyssa was extremely helpful and transparent and she made sure the jewelry was a perfect fit for me. Response times were always quick and the piece I ordered was so stunning and very high quality. Overall, a great and personalized experience, and I would highly recommend Jolie Co to everyone I know!
The quality is stunning and I love my new jewelry!
I absolutely love my Sauvage piece!
The fit is perfect, the craftsmanship is beautiful, and the customer service was very attentive throughout the process. It feels luxurious and unique.
I’ll definitely order again.
A little more transparency on how long the item takes to ship would be great but them item is very nice
Soo beautiful, both pieces are stunning💎
I’m obsessed! I am very picky when it comes to what I put on my body, and I wanna say that I notice the detail and care that is put into this brand. So shiny and sparkly, and the colors pop. Exceptional quality, and I’m very pleased with the costumer care too. I am saving up to buy more pieces. Def will have me as a customer again ❤️🔥
The bling on this piece is insane from all angles 😍 it feels super comfortable you can’t even tell it’s there. Plus, the color is so bright and pretty you can see it from miles away! It’s def an eye catcher but it’s also perfect for every day wear.
Who doesn't want a "Piercing Concierge?" How brilliant! And the customer service is outstanding. Jolie walks their talk. I am so impressed with the overall attention to artistic detail, commitment to excellence in their products, and again to their customer service, which I find so refreshing in today's age of AI and automatic everything. You get beyond what you pay for with Jolie. They are truly the best!
Everything's perfect! Customer service was wonderful. I would highly recommend!
Communication with JolieCo was an awesome experience! I Was quite unsure about sizing and worried that the piercing curvature might not fit, because I wanted to use it as a VCH instead of a belly button piercing. But it turned out to be absolutely perfect. They really took their time, to make sure I felt comfortable in my decision.
The craftmanship seems genuinely great, and involving a lot of detail work (especially the inner threading!)
The Moissanite sparkles so beautifully and I am so happy I've chosen JolieCoJewelery!
This is a nice belly button ring for anyone seeking a high quality one.
Looks exactly like pictures! Great quality and really beautiful! Jolie was very helpful as well