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Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
La Femme Siren Halo 0.5ct Pavé
La Femme Siren Blush 0.5ct Pavé White Gold
La Femme 0.3 ct. Diamond Belly Ring
La Seule 0.8 ct. Diamond Belly Ring White Gold
Marry Me Baby Dome Belly Ring White Gold
La Femme Pave 1.0 ct. Diamond Belly Ring White Gold
La Femme 0.5 ct. Diamond Belly Ring
La Femme Siren 0.5ct Pavé
La Femme Ivy 0.5ct Pavé White Gold
La Femme Noir 0.5ct Pavé White Gold
Eternal Rose Dome Belly Ring
La Femme Pave 1.0 ct. Diamond Belly Ring
Pearl Orchid Belly Ring
La Seule 1.5 ct. Diamond Belly Ring
La Femme 0.3 ct. Diamond Belly Ring White Gold
La Femme 1.0 ct. Diamond Belly Ring
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 754 reviewsIt’s so stunning!! Standard length fit me perfectly anc the piercing concierge was so great with swapping the moissanite out for a different stone. The quality is great and the internal thread is SUPER long, so I feel confident I’ll notice if it’s unwound itself before I lose it. 10/10 will defs buy more
This belly ring looks beautiful and is very high quality. My girlfriend really likes it! Looking at other stores that sell body jewelry I was surprised to find almost all belly rings looked cheap and low quality. Jolie definitely stands out from other companies and are truly talented.
Alyssa was also very helpful and responded quickly to any of my questions and concerns!
Thank you very much!
I loved this belly ring, and the customer service was amazing, but the length they recommended was a little too long.
I'm very happy with my custom made piece. I got in contact with her through her Instagram because i wanted to make sure the belly ring would fit. With my wishes and her advise, she created a piece i absolutly love!
At first I was concerned because of the price but it so worth it. I was having trouble with irritation and a bump and this is the only jewelry that helped it heal. It so cute and dainty so worth it. I’m so excited to show it off thank youu!
You need one of these.
Best money you'll ever spend!
Jolie knows the business.
Better than any and all rings available from other sites.
Fitting service was personalized and simple. Jewelry is beautiful and fits well. Be mindful of the 2 weeks delay but it is all worth it..
I used to own the 1.5 ct teardrop I believe, and this smaller gem is a delicate and pretty change for me
the emerald cut is so feminine and pretty with the gold bar
This is the perfect naval ring for me and Alyssa was so helpful in figuring this out. We figured out bar length and curvature for my anatomy and It fits sooo much better than what I had before and is super high quality. I have had a lot of past issues with irritation and rejections but not with this one !
This belly ring is so stunning! The stones are cut so beautifully and sparkle like crazy! The piercing concierge is also super helpful when finding that perfect fit. It fits very comfortably and would highly recommend!
So stunning! The quality is amazing and the stones are cut beautifully and the personal piercing concierge is sooo helpful when finding that perfect fit. Highly recommend!!
I was on the fence of getting the charm with my mini dome and am so glad I did. I can take It on or off depending on what I’m doing / wearing and the detailing is so beautiful and dainty. You can tell these are truly high quality pieces and Alyssa was so helpful in figuring out size and style for me!
I’ve been following the jewelry industry since the early 2000s in NYC, and working with Alyssa gives me those same vibes—a rare mix of palpable artistry, innovation, and genuine care for the client. The bespoke support I received while designing my wife’s belly ring was second to none. Alyssa’s vision for Jolie Jewelry is clear, her craftsmanship is stunning, and the personal touch she brings to the process makes the final piece feel even more special. If you want high-end jewelry from someone who actually cares about the dream behind the piece, look no further.
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...




































