Navel Jewelry New In
Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
La Femme Emerald Pavé 0.4 ct. Lab Diamond Belly Ring
La Femme 0.3 ct. Diamond Belly Ring
La Femme Heart Blush Pavé 1.0 ct. Belly Ring
La Femme Oval Moon Halo Pavé 0.9 ct. Belly Ring
La Femme Pavé 1.0 ct. Step Cut Diamond Belly Ring White Gold
La Femme Tear Siren Blush 0.5ct Pavé White Gold
La Seule 0.8 ct. Lab Diamond Belly Ring White Gold
La Femme Pavé 1.0 ct. Diamond Belly Ring White Gold
Lock & Key Diamond Nipple Barbell
La Femme Siren Blush Nipple Barbell
La Femme Emerald 0.7 ct. Lab Diamond Belly Ring
La Femme Orb Azure Blush 1.1 ct. Belly Ring White Gold
La Femme Orb Honey 1.1 ct. Belly Ring
La Femme Orb Cherry 1.1 ct. Belly Ring
La Femme Orb Dolce Vita 1.1 ct. Belly Ring
La Femme Orb Siren Call 1.1 ct. Belly Ring White Gold
Nipple Jewelry - New!
I changed the way you think of navel jewelry. Now I’m doing it again.
A great nipple piercing doesn't need to be seen to change your entire look.
That's what inspired this collection.
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
The new 50% tariffs won't impact your price. You won't receive a surprise invoice. We've got you!
Let customers speak for us
from 867 reviewsShe’s Classy, elegant, comfortable and breathtaking! Super light you won’t even feel it on yet sparkles like a heavy piece of art.
This!! Do not hesitate 🤤
From the very beginning of my shopping experience with Jolie Co, their team has been absolutely amazing! The entire process was smooth and effortless. They responded quickly, helped me choose the right ring and size, and patiently answered every single question I had.
What truly sets Jolie Co apart from every other company I’ve ever purchased from is their outstanding after-sales service. It’s genuinely rare to find a company that continues to care this much about its customers long after the purchase.
Even six months after buying my first belly ring, their team is still helping and guiding me with everything related to my navel piercing. Their support has been incredible, and today, I ended up purchasing my second ring from them!
Jolie Co has truly earned my trust and loyalty. Their customer service is exceptional, their team is incredibly helpful, and they genuinely care about their customers. I couldn’t recommend them enough! 🤍🤍🤍
Ordered four pieces for my wife and she loves them. Beautiful quality, and the service from Jolie was excellent from start to finish. Highly recommend.
These barbells are just stunning. The quality and craftsmanship is excellent. The process overall for a custom fit(communication, responsiveness, shipping, and after delivery follow-up) was outstanding.
As a leopard lover, this piece is an absolute must-have! Absolutely gorgeous, beautifully crafted, and the diamonds sparkle brilliantly! Such a stunning statement piece!!!
I couldn't be happier with my new belly button rings. I thought I would be stuck with the boring floating navel forever. My last jewelry was beautiful, but when I took it out, I could really tell that the quality wasn't what it should be and already putting this new one in, I can feel the difference. I specifically wanted the orchid for when I am active and I put it to the test the day I got it and ran around like crazy and did some gym stuff with it on and I can't even feel it. The fit is like a glove. Literally , there is just the right amount of space left , and it doesn't look like there's excess at all. The communication was on point and extremely friendly to deal with. I will definitely be shopping more pieces in the near future.
Beautiful - better than expected. Orb 0.8 ct. Moissanite Belly Ring White Gold. Delicate and sparkling. I'm thrilled with the piece of jewellery.
You will not regret buying any navel jewellery from Jolie Co. I promise. The finishing of this Orchid barbell is just so dainty and stunning. Very comfortable for everyday wear.
5 stars are not enough considering the quality and craftsmanship of my belly ring and Alyssa’s professionalism.
I have 14k yellow gold with moissanite stones.
It is a spectacular piece. The internal threading is deep and unlike any other ring I have. It is so comfortable that I will probably be wearing this all Winter.
The Piercing Concierge service is what really separates Alyssa from the pack. I thought I knew what size jewelry I needed and ordered a ring that was a little too long.
When I reached out, Alyssa responded almost immediately to address the situation. She handled the entire situation with a professionalism that is non-existent today. She REALLY cares and stands by her products and clients.
This will be my everyday piece for a good while but I will DEFINITELY be back for more beautiful jewelry.
Beyond happy with the entire experience.
Thank you Alyssa,
JH
Jolie has been the most impressive jewelry company I have ever worked with. Alyssa the owner is FANTASTIC! She has one mission which is to provide is to provide nothing less than 100% satisfaction. Alyssa actually listens- then creates options to match your request. The product is hand created to perfection- this is not an off the shelf one size fits all company. Trust me you will say the same thing when you order from Jolie! Delivery time is fast and to perfection. Trust is hard to come by and you found the real deal. Jolie has created a naval ring and two nipple rings that are Amazing! Fit, finish, and service is nothing less than 10 of 10. I feel so sexy wearing the jewelry that was created. I already referred a friend who ordered a naval ring which she loves as well. Take a look at the options on their impressive website and make a call and get personal attention. I guarantee you will get service and quality you may have ever experienced. I am so happy!
Jolie co was able to make a custom order for me and service was great. I requested a u-shaped earring with the two diamonds on the ends, like belly rings but more curved. I wasn't able to find what I wanted at earring companies because they either didn't use real diamonds, or the diamonds were too small, and they didn't customize their products.
I reached out to Jolie co because I saw they offered a lot of customizations on their belly rings with bar lengths, gauges, stones, and saw that they can customize the curve of the bar too. Was pleasantly surprised the jewelry is made in Canada and the custom piece is pretty much the same as what's on the website.
Alyssa was helpful and responsive to my questions about the palladium white gold and provided mockups of the jewelry for my ear. After I approved the design, the final product was received about a month later. It looks great, curves around my ear cartilage so that both diamonds are facing the front and was a very smooth process overall!
I'll be honest...I was a little skeptical to order at first because I had never spent the money on a diamond belly ring. But Jolie was excellent to work with! They answered all my questions and addressed every concern! It really felt like I was just chatting with one of my girlfriends! They helped me find the perfect fit for my naval shape and size. When the ring arrived I was blown away at how beautiful it is! The quality is excellent! I get compliments on it any time someone sees it! I started working with them on my second piece as soon as I received my first order!
This is my second piece from Jolie and it is just as beautiful as the first! They made the entire process from customizing and ordering to delivery so incredibly easy. Jolie's customer service is hands down the best I have ever encountered! It's obvious they take great pride and care in their jewelry and making sure it's a perfect fit! I'm so glad I found them! They really are something special!
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...
















































