Navel New In
Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
La Femme 0.3 ct. Diamond Belly Ring
La Femme Blush Pavé 1.0 ct. Belly Ring
La Femme Moon Halo Pavé 0.9 ct. Belly Ring
La Femme Siren Blush 0.5ct Pavé White Gold
La Seule 0.8 ct. Diamond Belly Ring White Gold
Marry Me Baby Dome Belly Ring White Gold
La Femme Pave 1.0 ct. Diamond Belly Ring White Gold
La Femme 0.5 ct. Diamond Belly Ring
La Femme Siren 0.5ct Pavé
La Femme Ivy 0.5ct Pavé White Gold
La Femme Azure Pavé 0.9 ct. Belly Ring
La Femme Velvet Pavé 0.9 ct. Belly Ring White Gold
La Femme Siren Halo 0.5ct Pavé
La Femme Envy Pavé 0.9 ct. Belly Ring White Gold
La Femme Ember Pavé 0.9 ct. Belly Ring
La Femme Blush Halo Pavé 1.0 ct. Belly Ring White Gold
Nipple Jewelry - Just Launched
I changed navel jewelry. Now I’m doing it again.
Done right, nipple piercings turn nothing into your best outfit. So I built a collection around that feeling.
Some push it - gold that drips, snakes, designs that wrap around. Even the classics… just better. It gives you an edge. You don’t even have to show it - you’ll know.
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 784 reviewsFit concierge got it perfectly right and the quality of the jewelry is excellent!
Absolutely gorgeous product! Would highly recommend.
Amazing customer service. Beautiful product and packaging. Absolutely would recommend purchasing from Jolie. Top notch quality!
Alyssa was so helpful finding a solution for my piercing and its shape, very mindful and sweet throughout the process. The quality is beautifully crafted, shines so much and I'm just overall obsessed with how it looks. I will be coming back to purchase another piercing here!
Quality is unmatched. I approached the seller about a years old belly ring I have from their website that needed a new top piece and the seller had a custom piece made with changes from the original and was extremely helpful the entire way. I have a properly fitted, complete, wonderfully made piece now that I wear daily and love. 100% recommend this company and their jewelry.
My order arrived on the expected date. It turned out beautifully, and I'm sure my friend will love her gift. I really appreciate the quailty of the piece and the excellent communication!
These belly rings are amazing quality. The internal threaded part is longer than other internally threaded jewelry I've had in the past with makes the Moissanite more secure. The fit is perfect as well. I love how dainty it is, they look so pretty. Thank you!!
It is absolutely beautiful! I got it in the rose gold and she is even better than expected. Thank you ❤️
I am very pleased with my recent purchase. Alyssa is friendly and helpful. I highly recommend this; the quality is great!
I'm really happy with this belly piercing! The quality is excellent and it looks exactly like the photos in the listing. The material feels comfortable and lightweight, and the finish is very pretty. It arrived well packaged and in perfect condition. Definitely met my expectations and I would purchase from this shop again.
Ein wirklich tolles Schmuckstück. Meiner Partnerin gefällt es sehr. Ich würde es wieder kaufen, jedoch mit mehr Vorlaufzeit. Ich hatte extra einen teureren Versand gewählt, damit es pünktlich kommt. Leider kam es dann doch 5d später als bei der Bestellung angegeben. Alles Jammern auf hohem Niveau.
Das Produkt ist wunderschön. Danke
I would highly recommend purchasing from Jolie Co! I had an amazing experience with their piercing concierge service. They were incredibly helpful and knowledgeable when it came to choosing the right jewelry size for me, and they were also very polite and professional throughout the process. The jewelry itself is beautiful - so dainty and high quality. Thank you, Jolie Co!
Ordered a piece and the size was not a good fit, sent it back for it to be remade and it's great now.
We couldn't be happier. My wife loves her belly ring, I upgraded what she picked out while she wasn't looking, and Jolie really delivered a quality product. Happy BDay baby; I made some points - husband of the year. lol Well done.
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...












































