We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 715 reviewsMy navel ring fit perfectly & looks better than I imagined. Will definitely be purchasing more in the future. 10/10
I am very pleased with my ring. It is the perfect length, comfortable, and so sparkly. I appreciated the ability to choose a length that suits my body. The Fitting Guide on the website and Perfect Fit series on TikTok were very helpful.
Alyssa created a custom pear-cut lab diamond belly ring for me, and it turned out absolutely stunning! The craftsmanship, sparkle, and attention to detail are beyond beautiful. I highly recommend Jolie Co. Jewelry. Thank you so much for bringing my vision to life!
This belly piercing exceeded my expectations. The size is exactly what I was hoping for, and the design is stunning—delicate, shiny, and very flattering when worn. It feels comfortable, secure, and really elevates the look. I’m very satisfied with the quality and would definitely purchase from here again.
I have been buying and working with Jolie for probably about a year now. They have ALWAYS been responsive and I know that I never have to worry about quality with them. It started out that I wanted a nice belly button ring that would actually fit my stomach and not look like it was hanging down too far. Jolie was able to make the perfect dimensions to wear my belly button ring and it looks amazing. Not only that, but they gave me advice on which size I needed based on pictures and measurements I sent them. I never had to "guess" about anything. At one point, the ball came unscrewed to my belly ring and I lost it, and they replaced it all immediately for a small fee. Then, I accidentally broke the screw off in the ball from tightening it too much all the time, and again, they replaced the entire ring for a small fee. I really love this place and love the customer service. I feel that they genuinely care about their customers and their satisfaction with the products they sell. Thank you!!!!
Es war alles zu meiner Zufriedenheit.
Lieben Dank 🙋♀️
The most beautiful belly ring, coupled with the most excellent service - I could not recommend more. Alyssa was so helpful in helping me decide the length of my jewelry - we got it to fit perfectly like a science! She was there for all my many questions! Thank you, Alyssa!!!
The PERFECT dangle option for my floating navel!! Customer service was super comprehensive in walking me through proper material and fit. It is lightweight and comfortable for daily wear. Sparkles with every step, would highly recommend for anyone looking for more diverse floating navel jewelry options.
Alyssa was awesome to work with and helped me find the perfect navel ring. I’ve been wearing it daily for several months now with zero issues. Great quality and a simple style I love. I’ll definitely be back!
My navel ring is stunning. It's well made and worth the spend.
I bought this a while ago and took my time before I wrote a review to make sure it was accurate, BEST BELLY JEWLERY ON THE MARKET. Quality for price is amazing, I did buy this almost a year ago prices have gone up a bit mainly for charms, it’s probably because of prices in precious metals and things have gone up. I am so happy with my purchase. BEST CUSTOMER SERVICE EVER! She was super nice and patient with me, answerd all my questions and went out of her way to help me heal my piercing. She is super educated and helped me more than expected.
I’m so impressed!!!! The whole sizing process was sooo easy and helpful! I’m beyond excited about the quality of the belly ring, sizing, and style! Will order again! Highly recommend!
This belly ring turned out even more beautiful in person, the effort in the craftsmanship really shows and the customer was just as wonderful! 10/10