Custom is our Standard.
MEET THE FOUNDER
The Philosophy
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
I’m so in love with this piece! It is exactly as pictured and even more perfect than I could have imagined. Working with Alyssa to customize the piece was a breeze! I’ve had my heart set on the Toi et Moi Pink Lady Sapphire design since the day I got pierced and was devastated to realize I need a 16G navel ring instead of the standard 14G. Luckily, I was able to get exactly what I needed with every detail that I wanted (16G, 14K gold, and even the pave disc upgrade!) with the customization. It was worth the wait for a custom piece! The quality and care that goes into the jewelry really shows. A small detail I was thrilled to notice was that the threading on the disc is much longer than what I’ve seen on other pieces. It’s such a small thing but a huge relief for someone that worries they’ll lose that part. I will be recommending Jolie Co to anyone and everyone I know and I’ll probably be showing my sparkly new navel ring to just about everyone for the foreseeable future because it’s just too pretty not to.
The style I wear shows the peak of my navel.
So to have purchased such a beautiful design
(Siren blush 18k gold) exactly what it looks like on website.
I placed it on immediately,
It’s so stunning to just relax and even look at .
Thank you I hope to purchase more .
I’m sooo happy w my purchase! It looks amazing & they were so helpful with sizing :) obsessed
If you want the absolute best belly rings buy from Jolie!
Nothing ever close in beauty and quality.
High quality jewelry and amazing customer service! I will be back again and have recommended to all my friends. 13/10
first off i want to say the ring is high quality craftsmanship and fine detailing, so it's instantly worth the money and it shows. jolie was able to accurately size me online and my ring feels so comfortable, I barely notice I'm wearing it sometimes. the most stunning and eye catching belly ring, can't wait to get more cute stuff from here!! thank you jolie!! <3
This belly ring is beautiful! And very versatile as well!
This jewelry is a masterpiece. It is breathtakingly beautiful. I purchased it with a pearl drop charm and together look stunning. It is so lightweight and comfortable to wear. This is my 4th jewelry purchase from Jolie and I'm always so impressed with the extraordinary craftsmanship. I am highly sensitive and have purchased pieces in platinum. Piercing concierge has worked closely with me to ensure that my fit is always perfectly suited to my particular anatomy. I'm thrilled with this purchase. Thank you Alyssa for your incredible customer service.
Love my new belly ring! The only place to get the most beautiful, custom sized belly ring. The quality is great and it looks amazing!
The concierge service was seamless and Alyssa was highly responsive. The jewelry is stunning, well crafted and fits perfectly. Highly recommended!
It’s so stunning!! Standard length fit me perfectly anc the piercing concierge was so great with swapping the moissanite out for a different stone. The quality is great and the internal thread is SUPER long, so I feel confident I’ll notice if it’s unwound itself before I lose it. 10/10 will defs buy more
This belly ring looks beautiful and is very high quality. My girlfriend really likes it! Looking at other stores that sell body jewelry I was surprised to find almost all belly rings looked cheap and low quality. Jolie definitely stands out from other companies and are truly talented.
Alyssa was also very helpful and responded quickly to any of my questions and concerns!
Thank you very much!
I loved this belly ring, and the customer service was amazing, but the length they recommended was a little too long.
I'm very happy with my custom made piece. I got in contact with her through her Instagram because i wanted to make sure the belly ring would fit. With my wishes and her advise, she created a piece i absolutly love!
At first I was concerned because of the price but it so worth it. I was having trouble with irritation and a bump and this is the only jewelry that helped it heal. It so cute and dainty so worth it. I’m so excited to show it off thank youu!
