We're redefining the way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 754 reviewsIt’s so stunning!! Standard length fit me perfectly anc the piercing concierge was so great with swapping the moissanite out for a different stone. The quality is great and the internal thread is SUPER long, so I feel confident I’ll notice if it’s unwound itself before I lose it. 10/10 will defs buy more
This belly ring looks beautiful and is very high quality. My girlfriend really likes it! Looking at other stores that sell body jewelry I was surprised to find almost all belly rings looked cheap and low quality. Jolie definitely stands out from other companies and are truly talented.
Alyssa was also very helpful and responded quickly to any of my questions and concerns!
Thank you very much!
I loved this belly ring, and the customer service was amazing, but the length they recommended was a little too long.
I'm very happy with my custom made piece. I got in contact with her through her Instagram because i wanted to make sure the belly ring would fit. With my wishes and her advise, she created a piece i absolutly love!
At first I was concerned because of the price but it so worth it. I was having trouble with irritation and a bump and this is the only jewelry that helped it heal. It so cute and dainty so worth it. I’m so excited to show it off thank youu!
You need one of these.
Best money you'll ever spend!
Jolie knows the business.
Better than any and all rings available from other sites.
Fitting service was personalized and simple. Jewelry is beautiful and fits well. Be mindful of the 2 weeks delay but it is all worth it..
I used to own the 1.5 ct teardrop I believe, and this smaller gem is a delicate and pretty change for me
the emerald cut is so feminine and pretty with the gold bar
This is the perfect naval ring for me and Alyssa was so helpful in figuring this out. We figured out bar length and curvature for my anatomy and It fits sooo much better than what I had before and is super high quality. I have had a lot of past issues with irritation and rejections but not with this one !
This belly ring is so stunning! The stones are cut so beautifully and sparkle like crazy! The piercing concierge is also super helpful when finding that perfect fit. It fits very comfortably and would highly recommend!
So stunning! The quality is amazing and the stones are cut beautifully and the personal piercing concierge is sooo helpful when finding that perfect fit. Highly recommend!!
I was on the fence of getting the charm with my mini dome and am so glad I did. I can take It on or off depending on what I’m doing / wearing and the detailing is so beautiful and dainty. You can tell these are truly high quality pieces and Alyssa was so helpful in figuring out size and style for me!
I’ve been following the jewelry industry since the early 2000s in NYC, and working with Alyssa gives me those same vibes—a rare mix of palpable artistry, innovation, and genuine care for the client. The bespoke support I received while designing my wife’s belly ring was second to none. Alyssa’s vision for Jolie Jewelry is clear, her craftsmanship is stunning, and the personal touch she brings to the process makes the final piece feel even more special. If you want high-end jewelry from someone who actually cares about the dream behind the piece, look no further.