We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 729 reviewsI did a online fitting and I can definitely say it is the perfect fit. Also came very fast after shipment
Communication was brilliant kept me informed and rushed the order for me so it would arrive in time for Christmas well done will definitely order again
Beautiful as are all of Alyssa’s creations. So happy to of discovered Jolie Co and how amazing they look on my wife.
The jewelry is amazing! It fits perfectly - not too tight, not too loose, and looks very shiny. A special thanks to piercing concierge Alyssa for her help with the sizing and selection! Communication was warm and pleasant :)
The best in the business!! The quality of the jewelry is top notch, and beautiful! It definitely matched the description and in person it was way more gorgeous! The jewelry piece definitely met my expectations! In addition, I need some help with resizing and adjusting of my piece and the customer service was super fast in responding and getting my issue fixed. They are very caring and want to make sure you are satisfied with what you get. They adjusted my piece and sent it back in a timely matter, and now it is even more perfect! I would definitely recommend to get from here because they really do care about you snd what you are getting and how you feel about your jewelry! They are wonderful! ♥️ I would buy again!
I've been looking for a high quality belly button piercing! And this one met if not exceeded my expectations! Super cute, dainty and comfortable! It's going to be my new everyday piercing!
Lovely piece of jewellery and excellent customer service ! Alyssa was very patient and helpful in getting me the perfect fit. Thank you !
WOW. Stunning! It's even prettier and bigger in person than I expected. I'm VERY happy I went with this one!
Alyssa hat sich größte Mühe gegeben, das Piercing perfekt an meinen Bauchnabel anzupassen. Was für ein toller, unkomplizierter Service!
Seit zwei Tagen ist das goldene Herz-Piercing jetzt bei mir und ich liebe es. Noch nie hat mein Bauchnabel so schön gefunkelt :) Es ist absolut hochwertig gemacht und hat ein verstecktes extra langes Gewinde, damit ich den oberen Stein hoffentlich nie verliere.
So etwas ist wahrer Luxus für mich und es war mein Weihnachtsgeschenk an mich selbst :)
I love this delicate piercing! It's exactly what I've been looking for. Finding quality gold and moissanite body jewelry for a reasonable price is almost next to impossible. I'm so happy I found Jolie Co!! You've made a lifetime customer out of me 💖
I ordered the standard size 14k rose gold navel ring (not custom), as I've always worn standard sizing with no issues, and this one fit perfectly. It arrived in under three weeks, and I’ve now worn it for a full week with no irritation whatsoever. The jewellery itself is beautifully delicate and discreetly elegant, smaller and more refined than the surgical steel jewellery I used to wear, and far more comfortable. I absolutely adore it, and I’m already looking forward to treating myself to the Teardrop 9mm Tanzanite in 14k next time.
IT IS SO CUTE and it feels so much better than what i had before. I talked to alyssa to get a bar size to replace mine that was too long and she was so sweet and helpful. Ended up being perfect even though we only sent some texts about it. I also went to my piercer to have her put it in for me and she had nothing but praise for the jewelry!
Great quality, nice weight to it, perfect fit!, everything about the jewelry piece is accurate the measurements and all! So if you see it on sale you might as well go for the higher karat, can’t wait to buy another piece again, this is a size 8mm in 18k. in love