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Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
La Femme 0.3 ct. Diamond Belly Ring
La Femme Pave 1.0 ct. Diamond Belly Ring White Gold
Marry Me Baby Dome Belly Ring White Gold
Eternal Rose Dome Belly Ring
La Femme Pave 1.0 ct. Diamond Belly Ring
Pearl Orchid Belly Ring
La Femme 0.3 ct. Diamond Belly Ring White Gold
La Femme 1.0 ct. Diamond Belly Ring
Pearl Drop Charm Yellow & Rose Gold
Marry Me Charm White Gold
Wildflower Dome Belly Ring
Wildflower Charm White Gold
Cherry on Top Ruby Charm White Gold & Platinum
La Femme Pave 0.3 ct. Diamond Belly Ring
Birthstone Charm White Gold & Platinum
Pearl Drop Charm White Gold
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 742 reviewsThe jewelry is very high quality and I love how customizable it is. The customer service at Jolie is incredible! I was hoping to receive my jewelry prior to a vacation and they went out of their way to make it happen!
Alyssa was very helpful and accommodating to perfecting the bar! I'm super happy with the outcome and fits me perfectly! Don't wait, buy the bar ✨
As pictured, as promised, looks beautiful
I had an outstanding experience with the concierge service. Alyssa assisted me through the whole process and was so lovely. She helped me find the perfect size and fit. She kept me updated on the progress of my order and was so patient at all times. She was the kindest assistant I could imagine. I would definitely recommend Jolie and their service.
Perfect fit and quality
Top product, which i could not get from an European provider
Alyssa was very kind and helped choose a ring size that fit perfectly!
It was a gift for my girlfriend, she loved it. The piercing is made with good quality and the stone is incredibly sparkly. I definitely recommend it!
I love it so much! Before ordering, I spoke to Alyssa from Concierge. When it arrived, it was exactly like my dream belly button ring right down to the color and aesthetic. The gemstones themselves were a little bigger than I expected and the one I had previously, but it’s perfect!! I’m so happy with it :))
This is my second order with Jolie Co, and once again they’ve won my heart. Their stunning designs caught my eye while I was scrolling through Instagram, and I’m so glad I decided to give them a try. I had no idea about the custom-fit option until I spoke with Alyssa, who was incredibly patient and attentive, making sure every detail was just right. The pieces are absolutely beautiful and made with so much care and perfection. I wouldn’t hesitate to recommend Jolie Co to anyone — truly a wonderful experience ♥️
I did a online fitting and I can definitely say it is the perfect fit. Also came very fast after shipment
Communication was brilliant kept me informed and rushed the order for me so it would arrive in time for Christmas well done will definitely order again
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...




























