We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 839 reviewsThis belly ring jewelry is absolutely beautiful. Shines bright like a diamond. 💎
This piece is so beautiful and shining it’s literally perfect ! The custom fit is exactly what i needed !
Beautiful charm made to measure. Excited to have this in my collection!
Beautiful ! The yellow diamonds are just right, this piece of jewelry is just so classy and sexy !
This is my third piece I purchased from Alyssa, each purchase she really took the time with me so we could not only get the fit right, but the exact look I wanted! Honestly the most hands on approach and she really cares for her clients and the products she creates.
Ask all your questions and you will be SO HAPPY with any pieces you purchase here.
You have a lifetime client from me💗✨
I cannot say enough amazing things about Alyssa! This is my 3rd piece of jewelry from her. She really takes the time to help you find the perfect fit, also take her suggestions— she’s knows her stuff and I always end up loving the end product.
Everything is beautiful, the custom pieces are so well fitted! The customer service / Piercing concierge is really doing an amazing job, highly recommand if you have a specific belly piercing shape, a sensitive skin or if you are looking for pretty and quality pieces!
Good support, good and personal responses. Reachable on multiple numbers. Good result!
P.s. I live in Europe You have to pay for VAT on import. But Jolie tells you in front in clear.
Great quality. Great advice. Very sweet and available. Well-packaged and delivered quickly.
This gorgeous custom fitted jewelry fils perfectly. It's so lightweight I don't even feel it, that's crazy ! The stones SHINE ! And the gold is immaculate. It looks so pretty, so delicate and sophisticated... yes, I'm in love !
Thank you so so much Alyssa, your amazing 🥰
I ordered from Jolie Co and had an amazing experience! I got the pleasure of working with a concierge named Alyssa. She was amazing in helping me pick out which jewelry was best, was always responsive in the next steps of my purchase, and even continued to keep in touch through my alterations to my piece! It took a little time to get it right but the end result was so worth it. Wonderful customer service, beautiful pieces and the best experience. My confidence is through the roof with my new Swan Baby Dome!
I am in love with my naval jewelry! I did the piercing concierge experience and the owner was an absolute wonder to work with. Will be buying from this brand again in the future.
The piercing concierge service made all the difference in the world! I have issues with my tummy after four children, but this jewelry—the gorgeous design, quality, and fit—make my belly button look great! I have sort of a folded over, hooded-type of belly button, and the skin there is thin. It was not easy finding a perfect fit in my previous attempts to order jewelry on my own from other websites. I can’t tell you how much money I wasted trying. But with Jolie, not only is the fit EXACT, but in all my orders from all the different websites, this is the nicest jewelry I have come across BY FAR. I am saving up for another one so I can have gold and white gold (I usually wear silver in spring/summer). I love this company and this service. I was treated with such kindness and positivity every step of the way. Honestly, having a perfect fit and some luxury bling makes me see what I previously felt like was a problematic area as that of some warrior-goddess. Worth every cent, and I’ll be back.
I picked them up yesterday and put them in last night! They could not have been more perfect!!! They are phenomenal!! 😍🥰😍🥰😍🥰 thank you so much for being an incredible individual! You stayed in communication with me every step of the way! Your commitment to quality and the love for what you do shine through with these pieces! You're a rockstar!
I ordered the jewelry for my girlfriend trough the gift process and the process was spot on. We got the perfect size and my girlfriend loved it. Amazing quality.