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Swan Baby Dome Moissanite Belly Ring
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Swan Dome Moissanite Belly Ring White Gold
Orchid Birthstone Belly Ring
Twilight Pink Moissanite Belly Ring
Twilight Hypnotic Moissanite Belly Ring White Gold
Radiance Floating Moissanite Belly Ring
Angel Dome Yellow Moissanite Belly Ring
Toi et Moi Lemon & Pink Moissanite Belly Ring
Swan Pink Dome Moissanite Belly Ring White Gold
Twilight Sapphire Blue Moissanite Belly Ring White Gold
Swan Baby Dome Moissanite Belly Ring White Gold
Toi et Moi Pink & Sapphire Moissanite Belly Ring
Toi et Moi Pink Blue Dome Moissanite Belly Ring
Toi et Moi Sapphire Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
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Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 617 reviewsThis was my second time ordering from Jolie Co to get my jewelry downsized. The jewelry never disappoints and neither does the piercing concierge. They are always very helpful and always pick out the perfect size for me!

This navel jewellery is THE STAR of the show. The enticing yellow moissanite stones I chose are literally way too stunning with this piece, perfect for a day trip in Capri! The blend of the yellow and original stones pair perfectly well together, the sparkle is to die for! The way this floating navel sits is way to good to be true, this entire piece was so thoroughly thought out from start to finish I mean have you seen the disk I chose?? it’s just an absolute masterpiece.

This belly ring is so divine, she’s classy, elegant and dainty. This piece makes me so confident when wearing clothes that show my stomach! The sparkle is so eye catching and the quality is unmatched by anyone in the piercing jewellery industry due to the amazing customisation fitted to you. This price point is also excellent you can tell they have a passion and proper ethic for their business.

The quality of this piece is excellent and the top diamond is reinforced so it doesn’t fall off! This is the best belly ring I have purchased recently and I am so grateful for this brand.

This jewelry is beautiful! The fit is perfect! The customer service was perfect: She helped me with choosing the size that I needed for my jewelry. She provided updates at the moment of shipping, as well as when it was delivered!
I recommend!

It looks amazing! The stone sparkles so beautifully under light and it fits perfectly. I'm in love with it. And Alyssa is so great! She helped me a lot with the whole process.

The quality of the jewelry is top-notch! I was so impressed. I have been looking for a quality belly ring for years (10+), and this is the best on the market, by far! Also, Alyssa is awesome. I sent her pictures to help me decide my size, and I'm so glad I did. I would've been way off. It fits perfectly and it's very comfortable.

I absolutely love this belly ring! It's incredibly beautiful and adds such a stunning touch to any outfit. The sparkle is truly spectacular, catching the light perfectly and drawing attention in the best way. The design is elegant yet eye-catching, making it a perfect accessory for both casual and special occasions.

I already have another belly button ring from this company, and again, I just want to say that the customer service is amazing when I was ordering it and trying to figure out the best fit for me. The piercing concierge was amazing and chatting back and forth about what would best fit my navel and be the most comfortable for me. Because I do not want it to be poking out on either side and stretching my bellybutton piercing in the long run. I had to order another one because purple is my favourite colour and I am obsessed with hearts, so I knew I had to buy this for myself for my birthday. I love the belly button ring and cannot recommend this place enough to people. It is expensive, but I do think it’s worth it in the long run because it is something you wear every day, and it is a piece of jewellery that doesn’t leave your body. I am eyeing the new collection that’s out there and can’t wait to add more to my collection.

Firstly, I just wanna say that this is the best customer service I have ever experienced in my entire life when ordering something online. I love ordering things online, but this was top-notch. We chatted back-and-forth to figure out what would be the best bellybutton ring size for me, and let me tell you it fits perfectly to a T. For whatever reason it could be how small my naval is or how big the gems are that sit in the belly button, it could also be my posture and just my stomach, but I’ve always had difficulty with bellybutton rings poking out, and I worry in the future that it’s gonna stretch my bellybutton piercing so the conclusion was a smaller ring and a little bit of a smaller bar than normal. Since wearing this, I have had significantly less of a problem. I do like taking out my belly button ring when I wear certain high-waisted pants just for where I work, but other than that, I always have my belly button ring. 10000/10 it’s a bit of an investment, but I think if it’s gonna be in your body forever, it’s 112,000,000% worth it!!!!

I wasn't sure what size I needed so I chose the piercing consultation and communication was so quick. The jewelry fits so well!

Exactly what I was looking for! The seller was knowledgeable and responsive.

I ordered platinum moon stone belly ring from Jolie and was happy upon receiving the jewellery ti find it even better than on pictures.
The stone is really beautiful and jewellery is crafted nicely. The measurements I did was all correct so the ring is not too big nor too small.
Also the shipment was handled well and I got my peace in about 10 days.
Upon ordering you can write a note for yourself or someone special you want the peace to be delivered and it was so beautifully written by hand. Extra grateful for that.

Hands down one of the best pieces of jewelry I own you can feel the quality straight out of the box. Would 100% recommend

Amazing quality belly button ring! And it looks so great on! Alyssa was very helpful with shipping issues I had as well & helped me every step of the way! Highly recommend!


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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...