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Cherry on Top Ruby Charm White Gold & Platinum
Birthstone Charm White Gold & Platinum
Swan Baby Dome Moissanite Belly Ring
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Butterfly Charm White Gold & Platinum
Sun Kissed Charm Yellow & Rose Gold
Swan Dome Moissanite Belly Ring White Gold
Demi Drop Charm Yellow & Rose Gold
Extra Dirty Charm White Gold & Platinum
Unzipped Emerald Charm White Gold & Platinum
Spotlight Charm Yellow & Rose Gold
Swan Moissanite Charm White Gold & Platinum
Orchid Birthstone Belly Ring
Mini Teardrop Sky-Blue Charm White Gold & Platinum
Radiance Floating Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
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Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 653 reviewsIm really happy with my super cute new ring! The concierge service was extremely helpful because I had no clue what size to order. Definitely worth it, would highly recommend :)

I ordered a pear shaped piercing in platinum with a moissanite stone. It is super pretty and comfortable. I used the piercing concierge which was amazing, she was able to find the right size for me based on a picture and one measurement of my old piercings stone.

Alyssa with Jolie Co. was so helpful with the design process, and the piece looks stunning! I can't recommend them more highly.

Love this! It fits perfectly and looks so good!

its solid gold AND custom! my original navel jewelry was suffocating my navel piercing from healing completely (even 10 months post piercing) this already began to relieve pressure! alyssa was so kind and took my concerns seriously when customizing my size and design. i felt so involved in the process!

Bought for my wife who absolutely loves it! Thank you!!!

I will be sincere. Before this, I knew almost nothing about jewelry or piercings. My girlfriend Molly had recently surprised me with a navel piercing because she knew how much I loved her belly. That moment meant the world to me, not just because of its appearance, but because of the thought and intention behind it. For our anniversary, I wanted to give her something equally meaningful in return. I wanted a gift that was not about altering her appearance for me but about giving her something she could wear every day as a reminder of us, our story, and the things that make her who she is.
I used the Piercing Concierge service at Jolie Co to make that happen. Alyssa worked closely with me from start to finish to create something that would be the perfect surprise. We discussed the style, the meaning behind it, and how to make it truly personal.
From the very first conversation, Alyssa treated me with patience, kindness, and genuine interest in my vision. She worked directly with me and kept everything a complete secret so the surprise would be perfect. I told her about Molly’s love for the game Life is Strange and how I wanted the piece to capture not just her style but also her personality and the special details that connect us. Alyssa immediately understood and guided me toward options that felt intentional, thoughtful, and one of a kind.
She answered every question with patience, no matter how small, and never made me feel out of place for not knowing jewelry terminology. She helped me navigate everything from design choices to how the piece would be presented. I could tell from her tone and the care she took in each step that she was invested in making this moment as special as it could be.
When the piece was ready, it was more beautiful than I could have imagined. Every detail was exactly as we had discussed. It felt like a perfect blend of Molly’s style, the Life is Strange inspiration, and the meaning I wanted it to carry. I could hardly wait for our anniversary to give it to her.
When I finally placed it in her hands, the look on her face made every bit of planning worth it. She was speechless for a moment, then smiled in a way I will never forget. She loved it immediately, not just for how it looked, but for what it represented. It was not just jewelry. It was a piece of our relationship captured in something she could carry with her wherever she goes.
Seeing her light up and knowing the thought, skill, and care that Alyssa put into making it happen is something I will always treasure. This experience showed me that Jolie Co. is not simply a jewelry business. They are memory makers. They take moments and turn them into something tangible, something that will last for years to come.
To Alyssa, I want to say thank you. Thank you for listening, for understanding, and for making me feel like this gift mattered to you as much as it did to me. You did not just help me pick out a beautiful piece of jewelry. You helped me create a memory that will always be a part of our story.
For anyone reading this who is unsure or new to jewelry, like I was, know that you are in the best possible hands. Alyssa will make you feel comfortable, she will make the process enjoyable, and she will ensure that the result is not only beautiful but deeply meaningful. If you want a gift that goes beyond the surface, that carries a story and a feeling, this is where you will find it.
Molly will also be posting her review with her name in the title and photos of the piece so you can see exactly how beautiful it turned out. Pictures below are concept images of what it was like on my end before surprising Molly with the final product. So that you can pretend as if you were getting the gift!
I just pierced my navel and my boyfriend gifted me my first new jewelry piece for our 5th anniversary. I absolutely love it. The quality is super good and the design is gorgeous. I love that I’m also able to detach the hanging part to use on a necklace. Can’t wait until my piercing heals so I can finally start wearing this!
I absolutely love my new belly button ring! It's beautifully crafted and fits perfectly. They went above and beyond to get it to me in time for my trip. I am very grateful! 10/10!!!!!!!!!!!

I spoke with someone to help me find the right fit for my navel piercing, we ended up shortening the bar and encouraged a smaller gem, they had great communication with me through the process and I love their product!

This dangle charm is so cute with my belly ring and adds a really stylish touch to my already beautiful jewelry :) I’ve been wearing it almost everyday since it arrived, it’s super comfortable and well worth the price

The belly ring is better than i imagained! Its extremely sparkly and amazing quality and fits like a dream! Super thankful also for the super great customer service as well! will be purchasing again


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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...