We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 818 reviewsObsessed with my new jewelry and experience purchasing! Alyssa’s customer service is top notch and made the entire experience easy and seamless. I loved the ability to talk through every detail when making an investment. My new jewelry is so beautiful and fits my body so much better.
I ordered the orchid belly ring and I absolutely love it! Alyssa was very helpful with helping me choose which material to go with - we decided on 14k white gold and it’s beautiful!
I’m so happy with purchase! Alyssa was so helpful and helped me pick the correct size. This is the only website that does such in-depth customization; I was able to customize the bar length and gem position, and nowhere else would that have been possible. I will definitely be purchasing here again! Thank you, Alyssa!!!
Gorgeous. Your company has the best body jewelry and belly rings I’ve seen. Ive been looking for a while.
I LOVE the sparkle. I forgot how dull fake gems and plated gold gets.
The orchid .6 carat is very small. Better on a smaller, shorter person. However, very elegant if you’re wanting something dainty with great sparkle and quality.
The fit is much better too. I didn’t realize my other rings came standard and sat back in my button. One of them I even used pliers to try to push forward. The custom fit on this is great and adds sparkle because the bottom diamond sits more towards the front catching the light.
Would definitely recommend as a splurge for a piece you will always have that’s real gold and diamonds that custom to your body. 💜
I have now purchased 2 belly rings from Jolie and I am hooked! The jewelry is unique, detailed, and absolutely beautiful! Add the personalized service and attention to ensuring the best fit for your unique body is amazing. Anyone who appreciates quality jewelry and the most individualized service (attentive, kind, and fun) this is your place! Thank you for your service and your product.
Love the ring! The quality is amazing, it’s even more beautiful in person when you see it shine, and it fits perfectly. The customer service was exceptional—Alyssa was incredibly kind, patient, and helpful throughout the entire process, always making sure everything went smoothly. Highly recommend!
i’m honestly so happy with this belly piercing the quality is amazing it looks even prettier in real life and the jewelry feels really comfortable the shine and details are gorgeous and it gives such a clean elegant look definitely worth buying and i would 100% order again
So cute!! It fits perfectly and sits so nice. The concierge service is so amazing!
I come back again and again because the fit and quality are always superb. She really takes the time to make sure everything is correct and the piece looks amazing!!!
Alyssa was so responsive and helpful in every step of customization of my belly rings. I ended up purchasing 4 belly rings. Beautiful diamond stone that shines at every angle. I am in so much love!
Alyssa was so responsive and helpful in every step of customization of my belly rings. I ended up purchasing 4 belly rings. Beautiful diamond stone that shines at every angle. I am in so much love!
Absolutely perfect, I got a 10k, 10mm, 14g ring and she’s beautiful!!! Will never take her out 🥰
Absolutely Stunning – High Quality & Great Sparkle I recently purchased the La Femme Tear Siren Blush 0.5ct Pave, and it is absolutely beautiful. The piece has an incredible sparkle and a vibrant color that adds a classy yet bold touch to everyday wear. I also want to commend the customer service; the piercing concierge was incredibly helpful in guiding me to the perfect length and fit. Because of the exceptional quality and design, I comfortably wear this piece every single day. I have already recommended it to several friends and will definitely be ordering more from this collection soon!
Absolutely Stunning – High Quality & Great Sparkle
I recently purchased the La Femme Tear Siren Blush 0.5ct Pave, and it is absolutely beautiful. The piece has an incredible sparkle and a vibrant color that adds a classy yet bold touch to everyday wear.
I also want to commend the customer service; the piercing concierge was incredibly helpful in guiding me to the perfect length and fit. Because of the exceptional quality and design, I comfortably wear this piece every single day. I have already recommended it to several friends and will definitely be ordering more from this collection soon!
Thank you so much for this beautiful piercing. It is exactly what I was looking for – a piece that truly stands out. It is not heavy at all in the navel and fits perfectly as if it were custom-made for me.
The communication was excellent throughout the entire process. I wanted the piercing in time for my vacation, and they did everything they could to make sure it arrived within 14 days, including the manufacturing time.
Thank you very much for your outstanding service and beautiful craftsmanship. I absolutely love it!