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Cherry on Top Ruby Charm White Gold & Platinum
Birthstone Charm White Gold & Platinum
Swan Baby Dome Moissanite Belly Ring
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Butterfly Charm White Gold & Platinum
Sun Kissed Charm Yellow & Rose Gold
Swan Dome Moissanite Belly Ring White Gold
Demi Drop Charm Yellow & Rose Gold
Extra Dirty Charm White Gold & Platinum
Unzipped Emerald Charm White Gold & Platinum
Spotlight Charm Yellow & Rose Gold
Swan Moissanite Charm White Gold & Platinum
Orchid Birthstone Belly Ring
Mini Teardrop Sky-Blue Charm White Gold & Platinum
Radiance Floating Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
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Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 641 reviewsI spoke with someone to help me find the right fit for my navel piercing, we ended up shortening the bar and encouraged a smaller gem, they had great communication with me through the process and I love their product!

This dangle charm is so cute with my belly ring and adds a really stylish touch to my already beautiful jewelry :) I’ve been wearing it almost everyday since it arrived, it’s super comfortable and well worth the price

The belly ring is better than i imagained! Its extremely sparkly and amazing quality and fits like a dream! Super thankful also for the super great customer service as well! will be purchasing again

It's the nicest belly button ring my wife has ever had!

It’s so beautiful and fits perfectly! It’s super dainty and shiny and i just love it. It’s definitely worth the money

I am so impressed with Jolie. I am a man trying to start a new trend by wearing a naval ring piece custom-made in my ear plus ordering a piece for my belly button. This company is responsive, dedicated above and beyond to customer service support and happiness Alissa my representative has looked at pictures of placement made suggestions And has over exceeded all expectations . This is not your typical online provider. It’s like having a custom jeweler on your computer. Their pieces are fantastically, beautiful very custom and extremely high-end. I have to be honest. I did not expect this type of support from them when I ordered the piece they deliver as expected. It’s not coming from China. There’s no weird delivery services involved that take forever and any problems or alterations for sizing and fit are easily dealt with. I highly recommend anyone looking for a mid priced quality body piercing piece to buy from this company. I typically don’t do reviews, but in this case I felt, I had to do it because they so much deserve it.

Ware perfekt, Versand hat sehr lange gedauert

Lovely, shiny, I love it so much

i absolutely love my jewellery! Alyssa was so helpful. I ordered a custom piece and she was so patient in helping me to achieve what I wanted but also what practically worked with my anatomy! a lovely experience, i will be buying another custom piece very soon!
My favorite navel rings. I just got my second one and am in love!

Alyssa helped me through my process with the custom naval fitting and she was so patient and helpful through this process. She is super sweet, knowledgeable, and good at what she does. Thanks Alyssa and I would definitely recommend getting a custom naval fitting from this company.

Really nice piece and well crafted. I recommend this seller and will make future purchases.

Really nice piece and well crafted. I recommend this seller and will make future purchases.

Great communication and fantastic quality product!

Stunning piece of jewelry! The solid gold is super kind to my skin so I'll be wearing it for a lifetime.


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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...