We're redefining they way you wear navel jewelry.
Custom is our Standard.
Not factory-made, but handmade — made to live with you, and feel like it’s yours.
MEET THE FOUNDER
"Some jewelry comes off. Ours never does.
That’s why I built Jolie Co — for the piece that lives with you, not on you.
What moves me is how often navel jewelry gets ignored. Everything else gets priority. The metals, the finishes, the fits are treated like an afterthought. People live for years with navel jewelry that never truly fits. I’ve seen too many piercings migrate or reject, too many broken hearts over something that should have been beautiful.
My vision wasn’t another vague promise of quality. Everyone promises quality. My promise is different. I promise to make the jewelry about you. How it sits. How it moves. How it feels the second you put it on. Without customization, you can’t get there. Period. And when you customize, true craftsmanship has to sit at the heart of it.
That’s the difference with Jolie Co. I took the biggest miss in this category “the fit” and built an entire company to live up to the promise. Not better for the sake of saying better. Better because it’s yours. Made to your body, for your life, so your belly ring isn’t just worn. It’s lived in."
The Philosophy
Our work begins where most brands stop.
We don’t sell jewelry — we build relationships around it.
The Piercing Concierge® was created to stay part of your journey, not just your checkout. It’s about trust and being there so you love wearing your jewelry. We study every contour, every angle, every detail — because when something lives on your body, perfection isn’t luxury. It’s the standard. The Jolie Co standard.
The Jewelry
To live up to the promise, we had to own every detail.
Design. Craft. Finish. All done here, by us, in Canada. And YES, we use US Alloys.
We use only precious metals — because what stays on your body should be worthy of it. Every edge is hand-polished to a perfect mirror finish. Every stone, set with intent. Every thread, engineered to hold.
No middlemen. No shortcuts. We obsess over every detail.
The Fit
Fit isn’t just about size. It’s about how your jewelry lives with you.
Our designs are built for real life: from barely-there activewear styles to the Dome Collection with detachable charms that transform your look in seconds. One ring, endless ways to wear it.
Through our Piercing Concierge®, we make sure every detail fits you — your anatomy, your lifestyle, your story. It’s the service that started it all, and it’s still what sets us apart.
Because when your jewelry fits your body and your life, you don’t just wear it. You own it.
Experience our Piercing Concierge®
It’s never been easier to have your jewelry perfectly fitted to your piercing and anatomy. It doesn't cost more. And if it doesn't fit you perfectly, we don't stop until it does.
Let customers speak for us
from 742 reviewsThe jewelry is very high quality and I love how customizable it is. The customer service at Jolie is incredible! I was hoping to receive my jewelry prior to a vacation and they went out of their way to make it happen!
Alyssa was very helpful and accommodating to perfecting the bar! I'm super happy with the outcome and fits me perfectly! Don't wait, buy the bar ✨
As pictured, as promised, looks beautiful
I had an outstanding experience with the concierge service. Alyssa assisted me through the whole process and was so lovely. She helped me find the perfect size and fit. She kept me updated on the progress of my order and was so patient at all times. She was the kindest assistant I could imagine. I would definitely recommend Jolie and their service.
Perfect fit and quality
Top product, which i could not get from an European provider
Alyssa was very kind and helped choose a ring size that fit perfectly!
It was a gift for my girlfriend, she loved it. The piercing is made with good quality and the stone is incredibly sparkly. I definitely recommend it!
I love it so much! Before ordering, I spoke to Alyssa from Concierge. When it arrived, it was exactly like my dream belly button ring right down to the color and aesthetic. The gemstones themselves were a little bigger than I expected and the one I had previously, but it’s perfect!! I’m so happy with it :))
This is my second order with Jolie Co, and once again they’ve won my heart. Their stunning designs caught my eye while I was scrolling through Instagram, and I’m so glad I decided to give them a try. I had no idea about the custom-fit option until I spoke with Alyssa, who was incredibly patient and attentive, making sure every detail was just right. The pieces are absolutely beautiful and made with so much care and perfection. I wouldn’t hesitate to recommend Jolie Co to anyone — truly a wonderful experience ♥️
I did a online fitting and I can definitely say it is the perfect fit. Also came very fast after shipment
Communication was brilliant kept me informed and rushed the order for me so it would arrive in time for Christmas well done will definitely order again