FINE NAVEL JEWELRY
that feels like it’s made for you — because it is.
Made in Canada 🇨🇦 | US alloys 🇺🇸
Shop AllNew In
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Swan Dome Belly Ring Moissanite Belly Ring White Gold
Orchid Birthstone Belly Ring
Twilight Pink Moissanite Belly Ring
Twilight Hypnotic Moissanite Belly Ring White Gold
Radiance Floating Moissanite Belly Ring
Angel Dome Yellow Moissanite Belly Ring
Toi et Moi Lemon & Pink Moissanite Belly Ring
Swan Pink Dome Belly Ring Moissanite Belly Ring White Gold
Twilight Sapphire Blue Moissanite Belly Ring White Gold
Toi et Moi Pink & Sapphire Moissanite Belly Ring
Toi et Moi Pink Blue Dome Moissanite Belly Ring
Toi et Moi Sapphire Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
Orchid 0.6 ct. Moissanite Belly Ring
Twilight Lemon Drop Moissanite Belly Ring White Gold
Shop Collections
Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 492 reviewsFrom the start it was a great experience. Simply sent a few pictures and was told what length jewelry we should get and it I was spot on! Great customer service couldn’t ask for better. She wanted a dainty look so she went with the floating Moissanite in the platinum for the hypoallergenic quality.

I purchased the floating moissantie belly ring and can say with happiness it's absolutely gorgeous.
It's a high quality jewellery piece that I'll have on me for life, so it's well worth the price.
Alyssa has been so lovely throughout when I had an issue with the delivery (my fault) and it's clear she cares about her work, and the customer experience. If I end up upgrading any other jewellery, I'll be sure to come here first!! And I live in London, so that's saying something I'm going international.
Big 12/10 for me. Treat yourself if you're debating it :)

Amazing quality product & gorgeous as well! I chose to do the Piercing Concierge & she was extremely helpful in assisting me in picking out exactly what I wanted & what was right for my body. I would highly recommend purchasing from this shop :) Thank you!!!

Unreal customer service!
I bought a ring which ended up irritating me. I reach out to customer service and they were so hands on. We found the perfect length, went up in Karet, to help with my sensitivity. We also customized top and bottom gem sizing for me since my lower naval piercing needed that.
So worth the price amazing quality and phenomenal service!

Alyssa assisted me through the entire process of getting a belly ring customized, and even with my odd anatomy it fits like a gem. I have never had a belly piercing fit well and the area got constantly irritated for 2 years because of ill-fitting designs with cheap materials. With just a few images of my currently belly ring, I was sent the most gorgeous and sparkly belly ring! It fits me so so perfect and I will always go to this site to buy more. Amazing, thorough, and fast customer support. Thank you!

Beautiful naval jewelry! A bit on the pricey side but definitely worth the investment!

This is a beautiful piece of jewelry. I did not need any customer service so can't rate that item.

It's beautiful, will definitely purchase from this store again.

I love it

Tolle Ware, sehr gut verpackt und schneller Versand. Top

The jewelry is beautiful, Jolie has been lovely this entire process

BLOG
Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...