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Crafting exquisite navel jewelry that's perfectly fitted to your piercing.
Marry Me Baby Dome Belly Ring White Gold
Pearl Orchid Belly Ring
Eternal Rose Dome Belly Ring
Pearl Drop Charm Yellow & Rose Gold
Marry Me Charm White Gold
Wildflower Dome Belly Ring
Wildflower Charm White Gold
Cherry on Top Ruby Charm White Gold & Platinum
Birthstone Charm White Gold & Platinum
Pearl Drop Charm White Gold
Eternal Rose Charm Yellow & Rose Gold
Eternal Rose Charm White Gold
Lover's Bow Floating Belly Ring
Lover's Bow Charm Yellow & Rose Gold
Marry Me Baby Dome Belly Ring
Lover's Bow Charm White Gold
Not just a belly ring.
Fashion. Perfectly Fitted.
Jolie Co started it.
The Perfect Fit
When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing. For me, the perfect fit is more than a vision for how navel jewelry should fit. It’s our mission and the very essence of Jolie Co. I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.
Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry. Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online.
Alyssa Jolie, Founder and CEO of Jolie Co
The Jolie Co Difference
We are passionate about all things navel anatomy and piercings. It’s all we do. But the real difference is in how we do it. From the first interaction to delivery we’re committed to an experience you won’t get anywhere else.
We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.
Piercing Concierge®
It’s not just a fitting service.
It’s a movement. A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry. It’s that simple.
Made with Care. Made in Canada.
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Exceptional Quality
The only jewelry that matters is the jewelry you’ll wear. Your body lives with it. Details matter. Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look. What’s more, jewelry needs to feel good when you wear it. No sharp edges. Prongs that are not pointy and hug the stones. And the quality of threading to ensure your jewelry is secure.
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Customized to You
Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted? These are just a few things to consider when buying mass produced jewelry. It isn’t made for you. But custom also means bringing your vision to life. Is there a stone that inspires you or an important milestone you’d like to commemorate. We love working on custom jewelry projects.
NO TARIFFS TO THE USA
Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.
Let customers speak for us
from 729 reviewsI did a online fitting and I can definitely say it is the perfect fit. Also came very fast after shipment
Communication was brilliant kept me informed and rushed the order for me so it would arrive in time for Christmas well done will definitely order again
Beautiful as are all of Alyssa’s creations. So happy to of discovered Jolie Co and how amazing they look on my wife.
The jewelry is amazing! It fits perfectly - not too tight, not too loose, and looks very shiny. A special thanks to piercing concierge Alyssa for her help with the sizing and selection! Communication was warm and pleasant :)
The best in the business!! The quality of the jewelry is top notch, and beautiful! It definitely matched the description and in person it was way more gorgeous! The jewelry piece definitely met my expectations! In addition, I need some help with resizing and adjusting of my piece and the customer service was super fast in responding and getting my issue fixed. They are very caring and want to make sure you are satisfied with what you get. They adjusted my piece and sent it back in a timely matter, and now it is even more perfect! I would definitely recommend to get from here because they really do care about you snd what you are getting and how you feel about your jewelry! They are wonderful! ♥️ I would buy again!
I've been looking for a high quality belly button piercing! And this one met if not exceeded my expectations! Super cute, dainty and comfortable! It's going to be my new everyday piercing!
Lovely piece of jewellery and excellent customer service ! Alyssa was very patient and helpful in getting me the perfect fit. Thank you !
WOW. Stunning! It's even prettier and bigger in person than I expected. I'm VERY happy I went with this one!
Alyssa hat sich größte Mühe gegeben, das Piercing perfekt an meinen Bauchnabel anzupassen. Was für ein toller, unkomplizierter Service!
Seit zwei Tagen ist das goldene Herz-Piercing jetzt bei mir und ich liebe es. Noch nie hat mein Bauchnabel so schön gefunkelt :) Es ist absolut hochwertig gemacht und hat ein verstecktes extra langes Gewinde, damit ich den oberen Stein hoffentlich nie verliere.
So etwas ist wahrer Luxus für mich und es war mein Weihnachtsgeschenk an mich selbst :)
I love this delicate piercing! It's exactly what I've been looking for. Finding quality gold and moissanite body jewelry for a reasonable price is almost next to impossible. I'm so happy I found Jolie Co!! You've made a lifetime customer out of me 💖
I ordered the standard size 14k rose gold navel ring (not custom), as I've always worn standard sizing with no issues, and this one fit perfectly. It arrived in under three weeks, and I’ve now worn it for a full week with no irritation whatsoever. The jewellery itself is beautifully delicate and discreetly elegant, smaller and more refined than the surgical steel jewellery I used to wear, and far more comfortable. I absolutely adore it, and I’m already looking forward to treating myself to the Teardrop 9mm Tanzanite in 14k next time.
IT IS SO CUTE and it feels so much better than what i had before. I talked to alyssa to get a bar size to replace mine that was too long and she was so sweet and helpful. Ended up being perfect even though we only sent some texts about it. I also went to my piercer to have her put it in for me and she had nothing but praise for the jewelry!
Great quality, nice weight to it, perfect fit!, everything about the jewelry piece is accurate the measurements and all! So if you see it on sale you might as well go for the higher karat, can’t wait to buy another piece again, this is a size 8mm in 18k. in love
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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...





















