Our Promise To You

Beyond exquisite jewelry, Jolie Co promises to redefine the digital shopping experience for fine navel jewelry. Would the e-commerce gods frown upon us if we whispered, 'Hold off on that Add-to-Cart' and instead engage in a personalized chat?

And why wouldn’t you? Our Piercing Concierge™ service isn't just about assistance; it's about becoming your personal stylist, your piercing pal. It's our way of saying our commitment extends far beyond your purchase. 

Welcome to our digital piercing studio – no needles, no pressure.

Let's Talk

It’s all digital, forget the studio markups.

Fair pricing model

Have you walked into a high-end piercing studio? How long does it take to
get a custom belly ring? How much does it cost?

Designers of fine body jewelry have long catered to upscale piercing
studios, which means their fancy jewelry end up being out of reach for many —
even when purchased directly from the designers. Why? This is to protect the
markup of the studios, who are their primary customers.

We’re on a mission to bring the largest selection of fine navel jewelry
directly to you, the consumer. No middleman, just fair markups.

When we say 'exquisite', we mean it – that's our commitment

No cutting corners here – you'll feel the difference.

Crafting high-quality body jewelry – not just a promise — it's the very essence of our core values and mission.

  • We use highest quality hypoallergenic 14k solid gold for all our piercing jewelry; 
  • Our alloys are sourced through the USA;
  • We partner with organizations that adhere to strict ethical & sustainable sourcing for all semiprecious stones;
  • We opt for conflict-free moissanite stones over diamonds; and
  • ~40% of the energy used to create our jewelry is generated via solar panels.

Our products are backed by warranty but we don’t put an expiry date on your experience with Jolie Co. — buy with confidence.