FINE NAVEL JEWELRY
that feels like it’s made for you — because it is.
Made in Canada 🇨🇦 | US alloys 🇺🇸
Shop AllNew In
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Swan Dome Belly Ring Moissanite Belly Ring White Gold
Orchid Birthstone Belly Ring
Twilight Pink Moissanite Belly Ring
Twilight Hypnotic Moissanite Belly Ring White Gold
Radiance Floating Moissanite Belly Ring
Angel Dome Yellow Moissanite Belly Ring
Toi et Moi Lemon & Pink Moissanite Belly Ring
Swan Pink Dome Belly Ring Moissanite Belly Ring White Gold
Twilight Sapphire Blue Moissanite Belly Ring White Gold
Toi et Moi Pink & Sapphire Moissanite Belly Ring
Toi et Moi Pink Blue Dome Moissanite Belly Ring
Toi et Moi Sapphire Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
Orchid 0.6 ct. Moissanite Belly Ring
Twilight Lemon Drop Moissanite Belly Ring White Gold
Shop Collections
Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 488 reviewsUnreal customer service!
I bought a ring which ended up irritating me. I reach out to customer service and they were so hands on. We found the perfect length, went up in Karet, to help with my sensitivity. We also customized top and bottom gem sizing for me since my lower naval piercing needed that.
So worth the price amazing quality and phenomenal service!
Alyssa assisted me through the entire process of getting a belly ring customized, and even with my odd anatomy it fits like a gem. I have never had a belly piercing fit well and the area got constantly irritated for 2 years because of ill-fitting designs with cheap materials. With just a few images of my currently belly ring, I was sent the most gorgeous and sparkly belly ring! It fits me so so perfect and I will always go to this site to buy more. Amazing, thorough, and fast customer support. Thank you!

Beautiful naval jewelry! A bit on the pricey side but definitely worth the investment!

This is a beautiful piece of jewelry. I did not need any customer service so can't rate that item.

It's beautiful, will definitely purchase from this store again.

I love it

Tolle Ware, sehr gut verpackt und schneller Versand. Top

The jewelry is beautiful, Jolie has been lovely this entire process
In love with my custom belly ring and even more over the moon seeing that it’s a part of the permanent collection. Jolie took my vision and brought it to life! It will be a year in just a few months and my moissanite covered ball still shines like a disco 🥰

This pendant is exactly as pictured. I love it. The pendant is not heavy and sits very well on the chain I already had. It matched it perfectly.

You have a customer for life. Jolie went absolutely above and beyond to create a piece that was perfect and that I was absolutely happy with. Body jewellery is self-care for me, so that it is comfortable and fits perfectly is imperative, because I never take it off. The team not only helped me with the best size and design for my anatomy, but also modified the metal colour to rose gold to suit my skintone, changed the gauge to suit my preference, and sourced the most beautiful moonstones for me. I keep lifting up my top to look at it 😆 I have ordered another piece and am super excited to see the new renders.


BLOG
Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...