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Swan Baby Dome Moissanite Belly Ring
Orchid 0.3 ct. Moissanite Belly Ring White Gold
Swan Dome Moissanite Belly Ring White Gold
Orchid Birthstone Belly Ring
Twilight Pink Moissanite Belly Ring
Twilight Hypnotic Moissanite Belly Ring White Gold
Radiance Floating Moissanite Belly Ring
Angel Dome Yellow Moissanite Belly Ring
Toi et Moi Lemon & Pink Moissanite Belly Ring
Swan Pink Dome Moissanite Belly Ring White Gold
Twilight Sapphire Blue Moissanite Belly Ring White Gold
Swan Baby Dome Moissanite Belly Ring White Gold
Toi et Moi Pink & Sapphire Moissanite Belly Ring
Toi et Moi Pink Blue Dome Moissanite Belly Ring
Toi et Moi Sapphire Moissanite Belly Ring
Orchid 0.6 ct. Diamond Belly Ring White Gold
Shop Collections
Endlessly customizable, consult our Piercing Concierge™ – your jewelry should feel as if it was made just for you.

Hi, I'm Alyssa Jolie.
I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep. And when you flaunt it - it’s the centerpiece of your outfit.


The Jolie Experience
We want every step of your Jolie Co experience to be memorable, from start to finish. The experience with Jolie Co lies in every touch point with the company. The quality commitment is everything from the service you receive to the quality of the very items you purchase.
Let customers speak for us
from 609 reviewsI already have another belly button ring from this company, and again, I just want to say that the customer service is amazing when I was ordering it and trying to figure out the best fit for me. The piercing concierge was amazing and chatting back and forth about what would best fit my navel and be the most comfortable for me. Because I do not want it to be poking out on either side and stretching my bellybutton piercing in the long run. I had to order another one because purple is my favourite colour and I am obsessed with hearts, so I knew I had to buy this for myself for my birthday. I love the belly button ring and cannot recommend this place enough to people. It is expensive, but I do think it’s worth it in the long run because it is something you wear every day, and it is a piece of jewellery that doesn’t leave your body. I am eyeing the new collection that’s out there and can’t wait to add more to my collection.

Firstly, I just wanna say that this is the best customer service I have ever experienced in my entire life when ordering something online. I love ordering things online, but this was top-notch. We chatted back-and-forth to figure out what would be the best bellybutton ring size for me, and let me tell you it fits perfectly to a T. For whatever reason it could be how small my naval is or how big the gems are that sit in the belly button, it could also be my posture and just my stomach, but I’ve always had difficulty with bellybutton rings poking out, and I worry in the future that it’s gonna stretch my bellybutton piercing so the conclusion was a smaller ring and a little bit of a smaller bar than normal. Since wearing this, I have had significantly less of a problem. I do like taking out my belly button ring when I wear certain high-waisted pants just for where I work, but other than that, I always have my belly button ring. 10000/10 it’s a bit of an investment, but I think if it’s gonna be in your body forever, it’s 112,000,000% worth it!!!!

I wasn't sure what size I needed so I chose the piercing consultation and communication was so quick. The jewelry fits so well!

Exactly what I was looking for! The seller was knowledgeable and responsive.

I ordered platinum moon stone belly ring from Jolie and was happy upon receiving the jewellery ti find it even better than on pictures.
The stone is really beautiful and jewellery is crafted nicely. The measurements I did was all correct so the ring is not too big nor too small.
Also the shipment was handled well and I got my peace in about 10 days.
Upon ordering you can write a note for yourself or someone special you want the peace to be delivered and it was so beautifully written by hand. Extra grateful for that.

Hands down one of the best pieces of jewelry I own you can feel the quality straight out of the box. Would 100% recommend

Amazing quality belly button ring! And it looks so great on! Alyssa was very helpful with shipping issues I had as well & helped me every step of the way! Highly recommend!

Perfecto pero la empresa de transporte, UPS, fatal, muy mal.

I got an orchid with the concierge service and it looks so good! It’s subtle but chic and goes with any outfit. The size sent also fits great

Absolutely a gorgeous belly ring! I initially ordered a ring that was a bit too long for me, (11mm) but Alyssa was patient and understanding about it. Will be ordering more!

The concierge service with Alyssa plus the floating naval ring in a custom length and curvature saved my piercing. I had no issues with my piercing for about 10 years when I was younger, but after taking it out a few years ago, and then getting it put back in eight months ago, I’ve had nothing but serious irritation. I originally wanted a small hoop and the (professional, Seattle) piercing shop I went to agreed it would work, but the ring didn’t fit well and put pressure on the piercing and constantly irritated it. I finally went to another shop and got a barbell, but this ended up being too short (the next size up was way too long) and also put pressure on the piercing while sinking the balls into the opening. I went back to the first shop and got a third piece of jewelry which also didn’t fit relative to the curvature. These are nice, professional shops, yet none of them could offer a piece of jewelry that fit me correctly. Somehow, OVER TEXT, in about 20 minutes, Alyssa was able to figure out that I needed a slightly longer bar, less curvature at the base, and a floating ring so that the bottom ball did not push into my piercing when I bent over or wore tight clothes. I had completely given up on and removed my piercing by the time the jewelry arrived, as it had been chronically irritated for six months and was in really bad shape. However, I gave it one last try with the floating naval ring and so far, it’s been three weeks and I’ve had no issues. It’s still calming down from half a year of trauma, but I think this piece will work and it’s the jewelry that has. It seems counterintuitive to buy jewelry online, but somehow this was the only piece that fit. Also, while this jewelry isn’t cheap, it’s no more expensive (or even less) than gold jewelry in a shop. I don’t think I’ll ever buy from anywhere else again, as I now realize how most standard barbells are way too long. This jewelry is always beautifully sparkly and good quality, and looks nicer than the classic steel barbell gems. I’m hoping that once it calms down, I can try some other pieces from Jolie, but the floating option works really well with my daily running/biking/gym activities and clothing. Alyssa really knows what she’s doing.

i’m so pleased with my jewellery i was so excited for it to come so when it arrived i put it in straight away
it’s really dainty but i think that’s what makes it so much nicer it looks very elegant and it’s a lot prettier than any regular stomach jewellery and the boxing is really cute! thank you so much & i can’t wait to get more for my collection♥️

The service was unlike anything I’ve experienced before, and the custom sizing was perfect. I couldn’t be happier with the entire experience!

I’m absolutely obsessed with my Baby Dome Moissanite Belly Ring from Piercing Concierge! The 14k gold feels so luxe, and the moissanite sparkles like crazy—especially in the sun. It’s subtle but still totally eye-catching. Alyssa was so sweet and incredibly helpful when I reached out for sizing and options. For someone clearly busy running her own business, I really appreciate how responsive and thoughtful she was. Such a beautiful piece and an even better experience!


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Case Study: Navel Jewelry & an Active Lifestyle
If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.
Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...