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From pilates to parties - she just adds a charm.

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Endlessly customizable. We get navel jewelry. It's all we do.

Not just a belly ring.

Fashion. Perfectly Fitted.

Jolie Co started it.

The Perfect Fit

When jewelry fits well it doesn't just look better, it feels better and protects your navel piercing.  For me, the perfect fit is more than a vision for how navel jewelry should fit.  It’s our mission and the very essence of Jolie Co.  I’m inspired by how often I see poorly fitted navel jewelry and the piercing complications that arise.  

 

 

Jolie Co is the first and only online body jewelry brand to exclusively sell completely custom fitted navel jewelry.  Through our Piercing Concierge® fitting service we changed the way you buy navel jewelry online. 

 

Alyssa Jolie, Founder and CEO of Jolie Co

The Jolie Co Difference 

We are passionate about all things navel anatomy and piercings.  It’s all we do. But the real difference is in how we do it.  From the first interaction to delivery we’re committed to an experience you won’t get anywhere else. 

 

We strive to get that WOW reaction when you get the jewelry. And if it isn't quite right - we don't stop until it is.

Piercing Concierge®

It’s not just a fitting service. 

It’s a movement.  A way for you to experience navel jewelry that perfectly complements your piercing and anatomy. And when it doesn’t, we exchange your jewelry.  It’s that simple. 

Let’s get you fitted.
  • Exceptional Quality

    The only jewelry that matters is the jewelry you’ll wear. Your body lives with it.  Details matter.  Like the subtle adjustments that make the jewelry just right for you or the perfect mirror finish that gives it that gorgeous look.  What’s more, jewelry needs to feel good when you wear it. No sharp edges.  Prongs that are not pointy and hug the stones.  And the quality of threading to ensure your jewelry is secure.  

  • Customized to You

    Does your belly ring get buried in your navel? Does it sit on a less than desired angle i.e. the gem points downward or slanted?  These are just a few things to consider when buying mass produced jewelry.  It isn’t made for you.  But custom also means bringing your vision to life.  Is there a stone that inspires you or an important milestone you’d like to commemorate.  We love working on custom jewelry projects.

NO TARIFFS TO THE USA

Jewelry that is entirely made in Canada qualifies for no tariffs under the USMCA agreement.

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Case Study: Navel Jewelry & an Active Lifestyle

If you’re like me—splitting your day between a sweaty workout, chasing your goals, and a night out on the town—you know the importance of staying comfortable without sacrificing style. And here’s the thing: while your outfits and activities may change, your navel jewelry doesn’t. It’s the one constant, moving with you through every moment of your day. That’s why comfort isn’t just a luxury—it’s a necessity.

Over countless consultations, we’ve noticed a recurring theme: mysterious belly piercing bumps, redness, and piercing irritation that appear even when everything seems to be done “by the book.” So, what’s causing it? The culprit...

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