How does your navel jewelry fit?

Take a moment to look at your belly ring and how it sits in relation to the ridge of your navel — is the bar mostly exposed or maybe too tight?

If it's the former or the latter, your navel jewelry might not be the perfect fit. When jewelry fits right, it looks and feels as if it was made just for you.

Our navel rings are available in 18 bar lengths, from 5mm to 14mm in every whole and half size in between. And this is where it all starts – there’s so much more to choosing the perfect jewelry.

When you consult our Piercing Concierge™, we guarantee a perfect fit or an exchange. No questions asked.

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Let’s Find Your Fit

It's never been simpler to get fitted—you'll get our FREE Luna Ruler to measure like a pro.

Expect a reply in under an hour, daily until midnight. There’s no awkward video chats.

What to expect from our Piercing Concierge™


When you buy a navel ring from Jolie Co, you're not just making a purchase – you're gaining a piercing pal to help you on your journey. You'll understand your piercing and anatomy better. Along with care tips, you’ll learn how to customize your navel jewelry in ways you might not have imagined.


Navel jewelry should be so comfortable that you forget you're even wearing it.

Navel jewelry becomes a part of you!

Let's just get this out of the way: There isn't a standard navel ring length or style that's right for you — everyone’s anatomy and navel piercing is unique! So, here's a question: What if a custom-fitted navel ring didn’t cost more? Would you still settle for standard?

Completely Custom Navel Rings

Off-the-shelf designs don’t always fit your unique anatomy quite the way you like. Maybe the bottom gem gets buried in your navel, or you simply have a very specific stone in mind. If you've been hunting for the right jewelry and haven't found it yet, no worries. Customizing jewelry isn’t just our specialty – it’s our passion.

Isn’t custom jewelry expensive?

That's only because the process was never made simple.

Imagine a dry cleaner providing a simple alteration of a garment. Doesn’t that sound like the job of a tailor? So, why wouldn’t a jeweler make navel jewelry that fits your piercing and anatomy just the way you want it?

Jewelry customization can mean many things:

  • The bar length
  • The size and type of stones
  • Adjusting how it wears
  • Or designing it from scratch

And what if there was a simple solution that didn’t cost more, would you still settle for standard?

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Caring never ends.

Piercing aftercare isn’t a one-off task; it’s the daily ritual that becomes part of your life.

Piercing Pals

Was there ever a time you needed a buddy to walk the journey with you, someone to text about picking the right saline solution or to help monitor how your bump’s healing?  Our Piercing Concierge™, is ready to assist at a moment’s notice. Exclusive, isn’t it?

There is so much conflicting information about the dos and don’ts of navel piercing care, even among top professionals. Beyond jewelry, we'll help you navigate it all.

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