The Idea: You're unique

Navel jewelry is more than an accessory, it's an extension of you.

Shouldn’t it fit as if it were made just for you? Jolie Co is your digital studio, on a mission to make the experience of personalizing your navel jewelry effortless — no needles, no pressure, all from the comfort of home, anywhere in the world.

ABOUT ALYSSA JOLIE

"As a passionate designer who’s deeply in tune with navel anatomy and piercings, I wanted to combine comfort and style to create fine navel jewelry that is exquisite, lightweight, and effortlessly customizable. I’m all about proper fitting—which is critical to maintaining the health of your navel piercing. I'm moved by the sheer number of piercings that are botched or migrated, often due to a simple lack of understanding and care. Are you ready to join me on a journey to finding your perfect fit?"

Founder of Jolie Co.

Piercing Concierge®

Here’s a unique idea: If you've yet to discover the exquisite feel of a perfectly fitted navel ring, let us guide you::  it's less about fuss and more about the comfort of wearing jewelry tailored to your unique anatomy.

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Jewelry Meets Body

You’re going for the look of jewelry, but your skin lives with the metal. Ever wonder why solid gold just feels right? It's as if your body knows the timeless secret of gold’s alchemy.  While this is true for jewelry in general, its softness makes it ideal for crafting exquisite lightweight navel rings that not only fit better but feel like it's a part of you.

Stones are Everything

What’s a piece of jewelry without stones? It’s like a canvas without paint or a song without melody. Stones give it character, energy, and meaning. For navel jewelry, a sophisticated stone adds to the sophistication of you after all, this jewelry is part of you. There’s nothing quite like the breathtaking sparkle of a moissanite stone, and there’s so much to say about the beauty, depth, and significance of natural semi-precious stones. For me, the stones are everything.