As consumers, we appreciate transparency from brands.

In the world of exquisite fine navel jewelry, designers have long catered to top-end piercing studios, creating an air of exclusivity. However, the retail landscape is rapidly changing, and many are now embracing direct-to-consumer sales. You may have more options to buy the products, but the pricing hasn’t changed. Our mission is to bring fine navel jewelry directly to you, the consumer, at fair and transparent prices.

Our markups are fair. We are committed to the lowest pricing necessary to be profitable - pay our employees and partners fairly and of course, continue innovating and expanding our line.

At Jolie Co fine navel jewelry is made to be accessible and designed exclusively for the sophisticated you.