The Idea

Hi, I'm Alyssa Jolie

I'm on a mission to make fine navel jewelry as desired as the hottest purse or outfit. Navel jewelry is not just an accessory, it truly becomes a part of you. It is a permanent extension of your fabulous self, always with you even when you sleep.

And when you flaunt it - it’s the centerpiece of your outfit.

As a passionate designer that’s deeply in tune with navel anatomy and piercings, I wanted to combine comfort and style to create navel jewelry that is exquisite, lightweight and effortlessly customizable.

But as a professional piercer in the making, I’m all about proper fitting which is critical to maintaining the health of your navel piercing. I am moved by the sheer number of piercings that are botched or migrated, often due to a simple lack of understanding and care.

Join me on this journey. It will be genuine. And exciting.

Superior Quality and Craftmanship

Quality craftsmanship is more than just a promise - it's the very essence of Jolie Co. We combine state-of-the-art processes and equipment with the skill of master artisans to create jewelry that is not only visually stunning but also built to stand the test of time.

But quality goes beyond craftsmanship. It's about using the best materials, like curated precious metals, natural semi-precious and moissanite synthetic stones, so you can trust that every piece is exceptional.

Precious Metals

With all the fashion wants, it's easy to overlook what you're wearing on your belly.

How do you feel after you're done accessorizing your outfit in all the right ways, from the designer purse to shoes and earrings…but put on a surgical steel dangly belly ring?

Your navel is a sensitive and intimate area.

Precious metals are soft and can be sculpted to create stunning jewelry that lasts a lifetime. It adds a touch of elegance to even the most casual outfit…it’s how it makes you feel and the sense of comfort.

Stones with meaning & a sophisticated sparkle

What's a piece of jewelry without stones?

It's like a canvas without paint or a song without melody. It's the stones that give it character, energy, and meaning. For navel jewelry, a sophisticated stone adds to the sophisticated you - after all, this jewelry is a part of you.

There's nothing quite like the breathtaking sparkle of a moissanite stone on a belly ring, whether you’re catching the light with just the corner of your eye or gazing straight at it. And there’s so much to say about the beauty, depth and significance of natural semi-precious stones.

For me, the stones are everything.

Here’s my promise to you:

You will never get bored. So many designs and ideas in the works.

  • I am committed to a fair pricing model.
  • When you buy my jewelry, you're not just making a purchase - you're joining me on an incredible journey.
  • When you consult our Piercing Concierge™, the jewelry is guaranteed to fit your piercing and anatomy perfectly or it gets exchanged - no questions asked.
  • If you felt creative and wanted to express yourself in a unique way, there are no limits to how far we’ll go to customize your jewelry.
  • Our warranty is just the baseline - I don't put an expiry date on your experience wearing my creations. And if something was to go wrong, I am one message away.
  • All jewelry is packaged with care.

    Let’s get started today!
    XOXO, Alyssa Jolie